Email Freshness Checker
Estimate how much of an email list is still deliverable based on its age and the standard ~2%/month decay rate. Free list-freshness calculator.
Check your list freshness
Estimate how much of a list is still deliverable based on its age and the standard decay rate.
What this freshness checker does
Common use cases
- 1Deciding when to re-verify a list
- 2Estimating decay on an old list
- 3Planning list-hygiene schedules
- 4Justifying re-verification to a client
- 5Forecasting deliverable reach
- 6Assessing a purchased or dormant list
Related tools
About email list freshness
Email lists decay: people change jobs, abandon inboxes and switch providers, so a typical list loses roughly 2–2.5% of its addresses every month even if you do nothing wrong. After a year, a fifth or more of an unmaintained list can be undeliverable.
This checker applies that decay rate to your list's age to estimate how much is likely still valid — a fast way to decide whether re-verification is due. Because it is a statistical model rather than a per-address test, use it for planning and confirm the real figure by running the list through the Bulk Email Verifier.
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How does the freshness estimate work?
It applies a monthly decay rate (default ~2.1%) to your list's age to estimate the share of addresses likely still deliverable.
Why do email lists decay?
People change jobs, abandon inboxes and switch providers, so a typical list loses roughly 2–2.5% of its addresses every month even with no mistakes.
Is this a per-address check?
No. It is a statistical estimate for planning. Confirm the real figure by running the list through the Bulk Email Verifier.
When should I re-verify a list?
When the estimated valid share drops below about 90%, or before any major send to an older list.
